No. 64 (2024): HERMES - Journal of Language and Communication in Business

Published: 2024-02-18

Articles

Good vs. Bad: An Empirical Analysis of the Brand Names of Coronavirus Vaccines

László Kovács

1-21
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Word-of-Mouth Escalation Levels Theory and Results of an Empirical Study Considering Different Situations and Target Groups

Janek Mücksch, Markus Ziemann, Florian U. Siems

23-35
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La posedición en el aula de traducción jurídica: un estudio exploratorio / Post-editing in the Legal Translation Classroom: an Exploratory Study

Francesca Accogli

37-59
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Management de Projet en Linguistique Appliquée. Méthode et Cas d’Usage

Matthieu Bach

61-73
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The Rise of Virtual Influencer Marketing

Jeanette Landgrebe

75-102
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