HERMES - Journal of Language and Communication in Business https://tidsskrift.dk/her en-US <p>Authors who publish with this journal agree to the following terms:</p> <p>a. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a <a href="https://creativecommons.org/licenses/by/4.0/"><span style="color: #4f372e;">Creative Commons Attribution License</span></a> that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.</p> <p>b. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.</p> <p>c. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See <a href="http://opcit.eprints.org/oacitation-biblio.html" target="_new"><span style="color: #4f372e;">The Effect of Open Access</span></a>).</p> hermes@cc.au.dk (Jan Engberg & Margrethe Petersen) hermes@cc.au.dk (-) Fri, 16 Dec 2022 14:51:38 +0100 OJS 3.3.0.13 http://blogs.law.harvard.edu/tech/rss 60 Localisation Training in Spain and Beyond: Towards a Consensus on Content and Approach https://tidsskrift.dk/her/article/view/128626 <p>Since localisation emerged in the 1980s as an activity linked to the software industry, its evolution has gone hand in hand with technological advances. In the globalised market of the 21st century, an ever-increasing range of digital products must be localised. While academic institutions are aware of how the increasing demand for localisation is affecting the translation industry, there is no consensus regarding what and how courses and modules on localisation should be taught. This article reports the findings of a survey-based study that adopted a descriptive-interpretive methodology to collect both quantitative and qualitative data from a group of 16 localisation trainers teaching on undergraduate translation programmes at Spanish universities. To contextualise and help with the focus of the survey, a literature review on localiser education was carried out. The results of both the survey and the literature review reinforce the findings of an earlier unpublished study by the same authors that localisation training is keeping pace with technological evolution, despite its scarce presence in translation studies curricula. In addition, respondents noted that one of their main challenges is finding authentic teaching materials and recommended closer collaboration between academia and the localisation </p> María del Mar Sánchez Ramos, Jesús Torres del Rey, Lucía Morado Vázquez Copyright (c) 2022 María del Mar Sánchez Ramos, Jesús Torres del Rey, Lucía Morado Vázquez https://creativecommons.org/licenses/by/4.0 https://tidsskrift.dk/her/article/view/128626 Mon, 12 Dec 2022 00:00:00 +0100 Revision of Business Content on Corporate Social Responsibility https://tidsskrift.dk/her/article/view/132262 <p>With more and more people interested in how sustainable and socially responsible companies are, the comprehensibility of content on corporate social responsibility (CSR) has become paramount. Producing easy-to-read business content – either by writing it from scratch or revising it – is a cognitively demanding undertaking, especially for second-language non-professional writers. Both formal training and sustained practice can help writers build expertise and, in turn, be considerate of their intended audience. In particular, research on the impact of training has usually yielded positive results when examining the texts produced following specific instruction. However, the extent to which training has a positive effect on the process of writing and revision is still under-researched, especially in second language. To address this gap, we report on an experimental study that examines the impact of reader-oriented training on the cognitive effort experienced by 47 second-language university students when revising CSR content. We adopted a pre-test post-test design, and we used keystroke logging and retrospective interviews to collect data on students' pausing behaviour, use of online sources, and strategies to approach the revision task. Our training seemed to reduce the cognitive effort linked with lexical choices. Furthermore, it provided some students with procedural knowledge on how to approach the revision task in a more efficient way. We also observed a general tendency to rewrite (rather than revise) CSR content despite the higher cognitive effort required by rewriting. We discuss implications for training, limitations, and future research avenues.</p> Alessandra Rossetti, Luuk Van Waes Copyright (c) 2022 Dr. Rossetti, Professor van Waes https://creativecommons.org/licenses/by/4.0 https://tidsskrift.dk/her/article/view/132262 Mon, 12 Dec 2022 00:00:00 +0100 Die "hyggeligen" Dänen und die arroganten Deutschen - kommunikative Unterschiede als Konsequenz nationaler Stereotype? https://tidsskrift.dk/her/article/view/128849 <p>The “hyggelige” Danes and the arrogant Germans – Communicative Differences as a Consequence of National Stereotypes?</p> <p>The aim of this article is to discuss why German students code switch between German and Danish in a more appropriate way than their Danish fellow students do. The data consist of approximately 230 emails written by 40 German and Danish students enrolled in the Cross-Border Study Programme at the University of Southern Denmark and Europa-Universität Flensburg. A reason for this difference in ability to switch code can be explained by the students’ stereotypes about their own group as auto stereotypes and about the others as hetero stereotypes. In general, Danish auto stereotypes are very positive contrary to the negative hetero stereotypes of the Germans. Because of this, the Danish students seem to think that it is acceptable to use Danish communication structures even though they know that the chosen formulation will not be seen as appropriate German by their German professors.</p> Anne Marie Hulgaard Copyright (c) 2022 Anne Marie Hulgaard https://creativecommons.org/licenses/by/4.0 https://tidsskrift.dk/her/article/view/128849 Mon, 12 Dec 2022 00:00:00 +0100 Source First or Target First? Insight into the Order of Reading in Revision Using In-depth Interviews https://tidsskrift.dk/her/article/view/128664 <p>While revision procedures have been studied in some detail in the literature on revision, the question of the order of reading during bilingual revision has hardly been investigated. This article explores this issue by analysing in-depth interviews conducted in Switzerland with translators in different professional contexts. It discusses the practices described in the interviews and analyses the reasons given by the participants for choosing their method. It shows that both orders of reading are well represented in the dataset: 10 participants read the source first during the bilingual check, 9 read the target first, and only 3 alternate between both orders. No pattern was found according to sector activity or languages, but trends emerge at the level of translation departments. The justifications provided by translators appear very similar: all participants who read the source first stated they seek to better spot discrepancies in meaning, whereas participants who read the target first indicated they want to avoid interferences between the languages or better appreciate the readability or correctness of the target language.</p> Aurélien Riondel Copyright (c) 2022 Aurélien Riondel https://creativecommons.org/licenses/by/4.0 https://tidsskrift.dk/her/article/view/128664 Mon, 12 Dec 2022 00:00:00 +0100 Standardising Fatherhood across Cultures https://tidsskrift.dk/her/article/view/129703 <p><span id="page3R_mcid4" class="markedContent"><span dir="ltr" style="left: 130.04px; top: 352.854px; font-size: 15px; font-family: sans-serif; transform: scaleX(0.995969);" role="presentation">A current trend in multinational</span> <span dir="ltr" style="left: 330.083px; top: 352.854px; font-size: 15px; font-family: sans-serif; transform: scaleX(0.957275);" role="presentation">corporations (MNCs) is a strong focus on diversity management in order to attract and</span><br role="presentation" /><span dir="ltr" style="left: 130.04px; top: 371.454px; font-size: 15px; font-family: sans-serif; transform: scaleX(0.952198);" role="presentation">retain talent. The present study investigates the linguistic manifestation and justification of a very recent company policy</span><br role="presentation" /><span dir="ltr" style="left: 130.04px; top: 390.054px; font-size: 15px; font-family: sans-serif; transform: scaleX(1.04235);" role="presentation">intended to facilitate this trend, viz., glob</span><span dir="ltr" style="left: 398.283px; top: 390.054px; font-size: 15px; font-family: sans-serif; transform: scaleX(1.04557);" role="presentation">al paternity leave. The study aims to contribute to the linguistic turn in</span><br role="presentation" /><span dir="ltr" style="left: 130.04px; top: 408.854px; font-size: 15px; font-family: sans-serif; transform: scaleX(0.982832);" role="presentation">organisational studies. As a theoretical point of departure, Corporate Communication, and specifically links between</span><br role="presentation" /><span dir="ltr" style="left: 130.04px; top: 427.504px; font-size: 15px; font-family: sans-serif; transform: scaleX(0.936968);" role="presentation">Corporate Social Responsibility (CSR) and Diversity Management c</span><span dir="ltr" style="left: 539.717px; top: 427.504px; font-size: 15px; font-family: sans-serif; transform: scaleX(0.943859);" role="presentation">ommunication</span> <span dir="ltr" style="left: 630.117px; top: 427.504px; font-size: 15px; font-family: sans-serif; transform: scaleX(0.895385);" role="presentation">are discussed. Concepts and tools from</span><br role="presentation" /><span dir="ltr" style="left: 130.04px; top: 446.104px; font-size: 15px; font-family: sans-serif; transform: scaleX(0.971565);" role="presentation">text linguistics are then applied to</span> <span dir="ltr" style="left: 343.083px; top: 446.104px; font-size: 15px; font-family: sans-serif; transform: scaleX(0.956381);" role="presentation">investigate the communication strategies employed when introducing the new family</span><br role="presentation" /><span dir="ltr" style="left: 130.04px; top: 464.704px; font-size: 15px; font-family: sans-serif; transform: scaleX(0.971643);" role="presentation">leave policy in four MNCs headquartered in the UK and Norway, respectively. The mater</span><span dir="ltr" style="left: 677.767px; top: 464.704px; font-size: 15px; font-family: sans-serif; transform: scaleX(0.943546);" role="presentation">ial consists of a set of texts on</span><br role="presentation" /><span dir="ltr" style="left: 130.04px; top: 483.304px; font-size: 15px; font-family: sans-serif; transform: scaleX(0.945853);" role="presentation">global parental leave produced by the four companies. The linguistic analysis identifies similarities as well as differences</span><br role="presentation" /><span dir="ltr" style="left: 130.04px; top: 501.904px; font-size: 15px; font-family: sans-serif; transform: scaleX(1.00821);" role="presentation">between the British and Norwegian companies in how the new global leave policy is presented. The</span> <span dir="ltr" style="left: 782.767px; top: 501.904px; font-size: 15px; font-family: sans-serif; transform: scaleX(0.988333);" role="presentation">findings also</span><br role="presentation" /><span dir="ltr" style="left: 130.04px; top: 520.504px; font-size: 15px; font-family: sans-serif; transform: scaleX(0.946824);" role="presentation">demonstrate a tension between focussing on the CSR efforts gender equality and inclusion in the justification of the new</span><br role="presentation" /><span dir="ltr" style="left: 130.04px; top: 539.304px; font-size: 15px; font-family: sans-serif; transform: scaleX(0.934702);" role="presentation">measure intended to support the MNCs’ diversity management efforts</span></span>.</p> Agnes Marie Bamford Copyright (c) 2022 Agnes Marie Bamford https://creativecommons.org/licenses/by/4.0 https://tidsskrift.dk/her/article/view/129703 Mon, 12 Dec 2022 00:00:00 +0100 Encoding Memory through Multimodality in Modern-Day Memorial Museums https://tidsskrift.dk/her/article/view/127015 <p><span style="left: 118.04px; top: 318.489px; font-size: 13.6158px; font-family: sans-serif; transform: scaleX(0.891157);">The article is devoted to the study of the use of technology in memorial museums, particularly in those related to geno-</span><span style="left: 118.04px; top: 335.418px; font-size: 13.6158px; font-family: sans-serif; transform: scaleX(0.880911);">cide, with a goal to construct a theoretical framework that can be used to reflect on and analyze the use of technology in </span><span style="left: 118.04px; top: 352.302px; font-size: 13.6158px; font-family: sans-serif; transform: scaleX(0.868808);">similar spaces</span><span style="left: 195.371px; top: 352.302px; font-size: 13.6158px; font-family: sans-serif; transform: scaleX(0.904499);">. A multidisciplinary theoretical framework is assembled through Semiotics, Communication and Memory </span><span style="left: 118.04px; top: 369.367px; font-size: 13.6158px; font-family: sans-serif; transform: scaleX(0.840015);">Studies, as well as Philosophy, in order to explain the benefits and dangers of implementing technology in memorial </span><span style="left: 118.04px; top: 386.249px; font-size: 13.6158px; font-family: sans-serif; transform: scaleX(0.925703);">museums. Particularly, Peirce’s idea of</span><span style="left: 348.276px; top: 386.249px; font-size: 13.6158px; font-family: sans-serif; transform: scaleX(0.933565);">unlimited semiosis, Eco’s considerations about the multiplicity of meanings </span><span style="left: 118.04px; top: 403.132px; font-size: 13.6158px; font-family: sans-serif; transform: scaleX(0.927611);">(“open text”), the existence of two narratives in memorial museums, Heidegger’s writings on technology (especially </span><span style="left: 118.04px; top: 420.016px; font-size: 13.6158px; font-family: sans-serif; transform: scaleX(0.880898);">enframing and revealing) and Jakobson’s communication theory bas</span><span style="left: 496.264px; top: 420.016px; font-size: 13.6158px; font-family: sans-serif; transform: scaleX(0.892314);">ed on Buhler’s organon model are invoked with the </span><span style="left: 118.04px; top: 436.901px; font-size: 13.6158px; font-family: sans-serif; transform: scaleX(0.892097);">aim of explicating the interplay between technology and memory. Proceeding inductively from the example of the Arme-</span><span style="left: 118.04px; top: 453.784px; font-size: 13.6158px; font-family: sans-serif; transform: scaleX(0.881463);">nian Genocide Museum Institute (AGMI), the authors identify general dangers that should be </span><span style="left: 634.464px; top: 453.784px; font-size: 13.6158px; font-family: sans-serif; transform: scaleX(0.878334);">kept in mind in the process </span><span style="left: 118.04px; top: 470.85px; font-size: 13.6158px; font-family: sans-serif; transform: scaleX(0.894127);">of genocide memorialization</span><span style="left: 274.751px; top: 470.85px; font-size: 13.6158px; font-family: sans-serif; transform: scaleX(0.862331);">.</span></p> Grigor Ghazaryan, Steven Donatelle Copyright (c) 2022 Grigor Ghazaryan, Steven Donatelle https://creativecommons.org/licenses/by/4.0 https://tidsskrift.dk/her/article/view/127015 Mon, 12 Dec 2022 00:00:00 +0100 How Do Vocational Students Perceive the Use of Telegram for their Online Reading Comprehension? https://tidsskrift.dk/her/article/view/128116 <p>The advancement of technology encourages English teachers to use online platforms and applications in their English teaching and learning process. There are many apps that can be employed, one of which is Telegram. This study investigates how students perceive the use of Telegram on their reading comprehension and the correlation between the perception and their reading comprehension. For this purpose, 104 students from an Indonesian vocational school from various majors completed an online questionnaire about the use of Telegram for learning English. Besides, a reading test was used to measure the students' reading comprehension. The results portray that the students across departments positively perceived the use of Telegram on their reading comprehension. Furthermore, this study reveals a weak correlation between how the students perceive the use of Telegram and their reading comprehension. It is signified by the correlation between the two variables of interest, .364, which is significant at the .000 level. It indicates that the student's perception and reading comprehension for this set of data were significant but had a weak relationship. This may be caused by the reading strategies instructions as the teacher did not provide guidance before the treatment. It yields the pedagogical implication that teachers should train their students to use reading strategies effectively for their online reading comprehension.</p> Dewi Nur Suci, Yazid Basthomi, Bambang Yudi Cahyono, Mirjam Anugerahwati, Faradila Masuara, Merliyani Putri Anggraini Copyright (c) 2022 Dewi Nur Suci, Yazid Basthomi, Bambang Yudi Cahyono, Mirjam Anugerahwati, Faradila Masuara, Merliyani Putri Anggraini https://creativecommons.org/licenses/by/4.0 https://tidsskrift.dk/her/article/view/128116 Mon, 12 Dec 2022 00:00:00 +0100 With a “Licence to Adapt”: Translation Shifts in Subsidiary Corporate Value Statements https://tidsskrift.dk/her/article/view/129439 <p>When organisations implement corporate values as a managerial tool, the Corporate Value Statement (CVS) is a central piece of corporate communication. Nevertheless, little research has been done on the linguistic aspect of the CVS in international settings. In this article, I study the case of Keolis, a French multinational corporation that empowers subsidiaries to translate and adapt the Group’s CVS to local business contexts, resulting in radically rewritten subsidiary versions. I propose a linguistic and discourse analytical approach to identify translation shifts between the headquarters’ CVS in English, and local versions in Denmark and in India. I also investigate which contextual and cultural factors may have contributed to these shifts. Findings suggest that subsidiaries use the value terms as vessels to be filled with corporate content of their choice. Contributing to a translatorial turn in international business and organisation studies, this paper illustrates how applied linguistics may inform management practice.</p> Victoria Susanne Nydegger Schrøder Copyright (c) 2022 Victoria Susanne Nydegger Schrøder https://creativecommons.org/licenses/by/4.0 https://tidsskrift.dk/her/article/view/129439 Fri, 16 Dec 2022 00:00:00 +0100 Comunicación especializada y divulgación en la red. Aproximaciones basadas en Corpus https://tidsskrift.dk/her/article/view/132644 Pedro A. Fuertes Olivera Copyright (c) 2022 Jan Engberg https://creativecommons.org/licenses/by/4.0 https://tidsskrift.dk/her/article/view/132644 Mon, 12 Dec 2022 00:00:00 +0100