TV-kokken som kønsopdrager

Nøgleord: governmentality, food education, food literacy, gender, media

Resumé

This article explores the gendering of a series of new formats of food television in which male TV-chefs goes from being lifestyle expert to social and moral entrepreneurs as they engage in food activist project to better national food culture. These readings draws on Foucault’s term “governmentality,” the reworking of this concept in relation to food education and food literacy. The article argues that we see a tendency in which male celebrity chefs use cooking classes and promises of food literacy to make distinctions between legitimate and illegitimate gender identities. These hierarchies are not only created between men and women, they also create hierarchies between middle-class and working-class masculinity.

Forfatterbiografi

Jonatan Leer, Aarhus Universitet

Jonatan Leer er postdoc ved Aarhus Universitet under forskningsprojektet Smag for Livet (www.smagforlivet.dk). Han har forsket i madkultur i en årrække med særlig fokus på mad og maskulinitet, hvilket også var emnet for hans ph.d.-afhandling Ma(d)skulinitet. Hans nuværende forskning drejer sig også om smagspædagogik, børnekogebøger og gastronationalisme. Han har netop været redaktør på et temanummer af Social Kritik om det ny nordiske køkken og er på vej med antologien Food and Media: Practices, Distinctions and Heterotopias hos Ashgate. Jonatan har en fortid som restaurantanmelder og kogekone.

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Publiceret
2015-12-30
Citation/Eksport
Leer, J. (2015). TV-kokken som kønsopdrager. K&K - Kultur Og Klasse, 43(120), 83-102. https://doi.org/10.7146/kok.v43i120.22972