Benjamin på BookTok
Reproduktion, perception og autenticitet i online læsefællesskaber
Nøgleord:
platform, Tiktok, Booktok, Walter Benjamin, aura, authenticity, reader communitiesResumé
Walter Benjamin’s “The Work of Art in the Age of its Technical Reproducibility” remains relevant in relation to discussing what happens to our perceptions of art and culture. The text was written in a media-related time of revolution, where the concepts of aura, originality and authenticity were discussed in light of the advent of mass media and their consequences for the perception of unique works and performances. Benjamin's relevance has only been further accentuated in a digital age, where mass-produced reproductions of texts, music and performing arts are ubiquitous, and questions of originality and uniqueness must therefore be reassessed. The question is thus, what is perceived as authentic on digital platforms? One of the fastest growing platforms these years, Tiktok has emerged as the leading social platform for sharing information and entertainment. One of its subgroups, BookTok, connects under #booktok young readers with other readers. Characterized by being peers-readers, the “Booktokers” have greater influence, especially among young people and also among young people, who normally do not read. One of the reasons must be sought in the aesthetic culture and practice that Booktok represents. The platform's format and its affordances seem to matter. Soundbites, the use of hashtags as a form of communication and classification, easy access and reuse of other people's use of # or sound files make it easy to access. Characteristic of Booktok is that the videos are entertaining and often driven by emotions and affect. The book readers cry, love or hate books and experience a community and a recognition of their book choices and reading experiences. Authenticity here seems to be connected with emotions, interaction and commitment, the medium seems to generate effects not uncomparable to those analyze as auratic by Walter Benjamin.
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