No. 65 (2025): HERMES - Journal of Language and Communication in Business

Published: 2025-08-25

Articles

Zur kulturgebundenen Wahrnehmung des französischen 'apéritif' Die frame-semantische Erfassung eines Kulturspezifikums am Beispiel ausgewählter Marketingtexte

Waldemar Nazarov

1-14
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Culture and brand communication: The analysis of Facebook advertisements of Volkswagen in Germany and Italy according to Hofstede’s cultural dimensions

Alisa Kasianova, László Kovács

15-39
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Linguistic Preservation in the Digital Age: Anglicisms in French and Quebec IT Terminology – A Survey of IT Students

Pavla Zubkova, Jan Lazar

49-61
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“How Do We Replace Concrete?” Building Sector Professionals Addressing Knowledge Asymmetries about Climate-wise Housing

Merja Koskela, Liisa Kääntä, Eveliina Salmela, Henna Syrjälä

63-80
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Lexical Diversity and Sophistication in Professional Architectural Discourse: A Computational Comparison of Native and Non-native English Writing

Aliasghar Kargar

81-98
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Spanish-to-German Translations of Olive Oil Export Company Websites: a Focus on Geographical Indication and Olive Oil Category terminology

Christiane Limbach

99-114
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The Impact of Machine Translation Post-Editing on Translation Project Management in Spain: A Study of MTPE Implementation in Project Managers’ Workflow

Irene Fuentes-Pérez, María del Mar Sánchez-Ramos

115-138
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Zur Wechselbeziehung von Schreiben und Reflektieren Eine Untersuchung der Verfasserreferenz in schriftlichen Reflexionen des Deutschunterrichts von Lehramtsstudierenden

Renata Behrendt

139-155
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