No. 65 (2025): HERMES - Journal of Language and Communication in Business

Articles

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  Zur kulturgebundenen Wahrnehmung des französischen 'apéritif' Die frame-semantische Erfassung eines Kulturspezifikums am Beispiel ausgewählter Marketingtexte

  Waldemar Nazarov

  1-14

  • PDF
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  Culture and brand communication: The analysis of Facebook advertisements of Volkswagen in Germany and Italy according to Hofstede’s cultural dimensions

  Alisa Kasianova, László Kovács

  15-39

  • pdf
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  Linguistic Preservation in the Digital Age: Anglicisms in French and Quebec IT Terminology – A Survey of IT Students

  Pavla Zubkova, Jan Lazar

  49-61

  • pdf
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  “How Do We Replace Concrete?” Building Sector Professionals Addressing Knowledge Asymmetries about Climate-wise Housing

  Merja Koskela, Liisa Kääntä, Eveliina Salmela, Henna Syrjälä

  63-80

  • pdf
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  Lexical Diversity and Sophistication in Professional Architectural Discourse: A Computational Comparison of Native and Non-native English Writing

  Aliasghar Kargar

  81-98

  • pdf