Økonomiske effekter og idrætsbegivenheder: Kan sport give vækst?


  • Rasmus Klarskov Storm Idrættens Analyseinstitut




In 2007 a national action plan for major sport events was promoted by the Danish government aimed at using sport as a tool for branding and economic growth. The hosting of events such as the International Olympic Committee’s Session and Congress in 2009, the World Wrestling Championships in 2009, the UEFA European Under-21 Football Championship in 2011 and the UCI World Road Championship in 2011 can be counted among the most prominent results from the action plan. This article discusses whether major sport events have any economic impact on the host country or the respective region by reviewing relevant literature on the subject. Furthermore it uses data from Danish authorities to estimate potential effects, and concludes that economic impacts are marginal. Other effects, such as branding, are also discussed.


Rasmus Klarskov Storm, Idrættens Analyseinstitut

Rasmus K. Storm er senioranalytiker ved Idrættens Analyseinstitut, hvor han arbejder med analyse, evaluering og formidling af idrætslige emner. Endvidere er han ph.d.-stipendiat ved Institut for Idræt og Biomekanik, Syddansk Universitet. Han interesserer sig for kommercialiseringen af dansk eliteidræt og problemstillinger relateret til konsekvenserne af denne udvikling - både for klubberne, udøverne/spillerne og samspillet med det omgivende samfund. Andre interesseområder er sportsskandaler og udviklingen i international eliteidræt. Han har publiceret bøger og artikler om blandt andet professionel fodbold, dansk håndbold og sport i oplevelsesøkonomien.


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Storm, R. K. (2012). Økonomiske effekter og idrætsbegivenheder: Kan sport give vækst?. Forum for Idræt, 28(1). https://doi.org/10.7146/ffi.v28i1.31622