Artificially Nude

Re-negotiating GenAI in Arvida Byström’s "In the Clouds"

Authors

Keywords:

Generative AI, Fourth-wave feminism, Art photography, Glitch aesthetics, Pornofication

Abstract

The Swedish artist Arvida Byström published In the Clouds in 2024. In this article, we analyze the artistic project and publication as a fourth-wave feminist examination of AI-generated imagery. Utilizing the app Undress to produce photorealistic nude images of her “AI-self,” Byström investigates how generative AI (GenAI) and digital platforms create and reinforce a sexualized, heteronormative masculine gaze on the female body. Combining performative experiments, audience interaction on the platform Sunroom, and a visual progression from pornographic ideals to glitch aesthetics, Byström explores how GenAI can function as a means for critique, subversion, and emancipation. The article discusses how Byström’s artistic approach challenges traditional notions of authenticity, desire, and pornification. Through appropriating technological and visual codes, she reclaims agency of her digital representation. Situating her project within broader artistic contexts and theories concerning the digital gaze, platform culture, and glitch aesthetics, we argue that In the Clouds critically exposes and creatively renegotiates the visual and cultural frameworks in which generative AI is enmeshed.

Author Biographies

Lone Koefoed Hansen, University of Aarhus

Lone Koefoed Hansen is Associate Professor at Digital Design and Information Studies, Aarhus University. She researches digital culture, art, and design with a focus on feminism, the more-than-human, and practice-based methods, and she leads the project Designing with Entanglements (2025–2028).

Søren Bro Pold, University of Aarhus

Søren Bro Pold is Associate Professor at Digital Design and Information Studies, Aarhus University. He focuses on digital aesthetics and the interface as a critical and artistic concept in areas such as net/software art, digital literature, critical design, platform culture, and generative AI. He leads the project Human-AI Collaboration: Imaginaries, Interventions, Interfaces (2025–2028).

References

Berger, John: Se På Billeder, København, Christian Ejlers Forlag, 1984 [1972].

Byström, Arvida: In the Clouds, Arvida Byström et al. (eds.), Stockholm, Nuda, 2024.

Byström, Arvida: Instagram, Meta https://www.instagram.com/arvidabystrom/.

Byström, Arvida og Molly Soda: Pics or It Didn’t Happen: Images Banned from Instagram, München, Prestel, 2017.

Gade, Rune: “Ejakulationsmotiver” in Tidens Former, Æstetikstudier, 4., Carsten Madsen og Bodil Marie Thomsen (eds.), Aarhus Universitetsforlag, 1997.

Gillespie, Tarleton: “The Politics of ‘Platforms’” in New Media & Society, vol. 12, no. 3, 2010, pp. 347-64, doi:10.1177/1461444809342738.

Itai Tech Ltd: Undress.App, Itai tech ltd. https://undress.app/. Tilgået 17. marts 2025.

Jacobsen, Ane Hejlskov et al.: “Kvinder I Kunsten (Temanummer)” in Passepartout, vol. 19, nr. 38, 2015.

Jakobsen, Ole Bak: “Maja Malou Lyse: ‘Billeder Former Vores Virkelighed’” (interview) in Artmatter, 2024, 20. september.

Mulvey, Laura: “Visual Pleasure and Narrative Cinema” in Screen, vol. 16, no. 3, 1975, pp. 6-18, doi:10.1093/screen/16.3.6.

Paldam, Camilla Skovbjerg: “Humour as an Avant-Garde Strategy in Three Generations of Feminist Art: Kirsten Justesen, Hanne Nielsen & Birgit Johnsen and Maja Malou Lyse” in A Cultural History of the Avant-Garde in the Nordic Countries Since 1975, Benedikt Hjartarson et al. (eds.), Brill, 2022, pp. 322-40.

Pold, Søren Bro: “Performing Profiling: Algorithmic Enunciation, Transgender Perspectives, and Ada Ada Ada’s in Transitu” in The Nordic Journal of Aesthetics, vol. 33, nr. 68, 2024, pp. 64-87, doi:10.7146/nja.v33i68.152365.

Russell, Legacy: Glitch Feminism: A Manifesto, London, Verso, 2020.

Sangild, Torben: “Kan robotter elske?” in Teknokroppen, Anna Schram Vejlby et al. (eds.), Fuglsang Kunstmuseum, 2023, pp. 32-39.

Scourti, Erica. “Body Scan” 2014.

Sunroom, Inc: Sunroom, https://sunroom.so/. Tilgået 17. marts 2025.

Walker Rettberg, Jill: Seeing Ourselves through Technology: How We Use Selfies, Blogs and Wearable Devices to See and Shape Ourselves, Basingstoke, Palgrave Macmillan, 2014.

Warner, Marigold: “Send Nudes” in British journal of photography, vol. 169, no. 7907, 2022, pp. 115-19.

White, Kye. “How Former Hinge and Bumble Execs Built a New Platform Helping Women Make Money” SmartCompany, 8 March 2022, https://www.smartcompany.com.au/business-advice/sunroom-women-money/. Tilgået 17. marts 2025

Yalcinkaya, Günseli: “Why Arvida Byström Is Selling Uncanny Ai-Generated Nudes” in Dazed, 2024, 3 april.

Downloads

Published

2025-11-21

Issue

Section

Untitled

Categories