SPROGMØDET SET MED KULTURTEORETISKE BRILLER

Abstract

The aim of this article is to show how language studies and cultural studies can

develop the interface between the two fields of study through a focus on language

as culture. Here the emphasis is not on the form aspect of language – its grammar

and phonology – but on the content side, its meaning-carrying and meaningcreating

aspect. The article looks at language and language encounters through

culture – theoretical glasses. It analyses linguistic practice as socially structured

meaning at both micro and macro levels. The concept of languaculture is useful

for this purpose. The concept may be analysed in three dimensions: a semanticpragmatic,

a poetic, and an identity dimension. These dimensions are illustrated

in an analysis of the slogan Buy some petit souvenir aus Dänemark! seen as a

part of the multilingual space of tourism in Europe.