Work Organization and Professionalization in New Media Industry – The Case of a Finnish Company

  • Arja Haapakorpi University of Helsinki, Faculty of Social Sciences – HEINE Network
Keywords: Identity, meaning & culture, Organization & management

Abstract

The article explores work organization in one new media company in a turning point of the business, in the 2000s. The company had changed from a small workshop to a medium-sized company in a few years. Growth, increasing competition, and uncertainty of profitability had altered the management and work organization. An approach of governance, aimed at efficiency and economy, was systematically implemented; the working methods were standardized, strict division of labor was carried out, and the professional qualifications were mainstreamed according to the business. The professional employees appreciated the new business-like management, but discovered that their opportunities for creative work were diminished with decreasing resources and a new project management pattern.

Author Biography

Arja Haapakorpi, University of Helsinki, Faculty of Social Sciences – HEINE Network

Senior Researcher, Dr. Soc. Sc. email: arja.haapakorpi@helsinki.fi

Published
2012-02-24
How to Cite
Haapakorpi, A. (2012). Work Organization and Professionalization in New Media Industry – The Case of a Finnish Company. Nordic Journal of Working Life Studies, 2(1), pp. 23-39. https://doi.org/10.19154/njwls.v2i1.2350
Section
Articles