Dealing with Alternatively Organized Workers: Recruitment and Retention Strategies among Danish Shop Stewards
AbstractMembership rates of alternative unions that offer individual juridical guidance and assistance but rarely contribute to collective bargaining are increasing in Denmark. Conversely, the overall membership rates of traditional unions that negotiate collective agreements are decreasing. This means that local shop stewards often face a mixed environment of workers in traditional unions and workers in alternative unions at the individual workplace. Surveys have indicated that shop stewards split into two groups when dealing with non-members at the workplace. Half of them choose to represent non-members (pull strategy), whereas the other half choose not to (push strategy). This article presents an explorative case study of the recruitment and retention strategies used by two shop stewards in two different companies with significant groups of alternatively organized workers. A case with sector-level wage setting and a case with local-level wage setting within the manufacturing sector are compared. Results suggest that shop stewards in both types of settings tend to combine push and pull strategies, because they serve different purposes. Push strategies help retain existing members of the traditional unions, whereas pull strategies are necessary to recruit new members. Local-level wage setting seems to offer more opportunities for shop stewards to make use of push and pull strategies than sector-level wage setting. Local negotiators can be efficient organizers, because they are able to demonstrate visible advantages of union membership on a regular and individual basis. However, it is also a high-risk project that among others depends on the support from the local union office.
Copyright (c) 2013 Author and Journal
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
The Copyright Holder of this Journal is the authors and the Journal. This Journal gives Open Access with CreativeCommons license CC-BY-NC-ND 4.0.
You can download all the content of the Journal and share it with others as long as you credit the authors and the journal, but you can’t change it in any way or use it commercially.
More specifically this license means that you – authors and users – may:
Share — copy and redistribute the material in any medium or form as long as you follow the license terms. The freedom to share includes parallel publishing on authors’ own website and in institutional repositories or in ResearchGate after publication in NJWLS, or if you want to reprint your article as part of publication of a PhD-thesis or a dissertation
You may share under these terms:
Attribution — You must give appropriate credit and provide a link to the license. Appropriate credit implies that you provide the name of the creator and attribution parties, a copyright notice, a license notice, a disclaimer notice, and a link to the material. The link used should be its DOI.
NonCommercial — You may not use the material for commercial purposes. A commercial use is one primarily intended for commercial advantage or monetary compensation.
NoDerivatives — If you remix, transform, or build upon the material, you may not distribute the modified material. Merely changing the format never creates a derivative.
Exceptions to the license terms may be granted
If you want to use content in the Journal in another way then described by this license, you must contact the licensor and ask for permission. Contact Bo Carstens at email@example.com. Exceptions are always given for specific purposes and specific content only.
The Journal is listed as a blue journal in Sherpa/Romeo, meaning that the author can archive post-print ((ie final draft post-refereeing) and author can archive publisher's version/PDF.
Copyright of others
Authors are responsible for obtaining permission from copyright holders for reproducing any illustrations, tables, figures or lengthy quotations previously published elsewhere.
All published material is archived at Roskilde University Library, Denmark, and transmitted to the Danish Royal Library in conformity with the Danish rules of legal deposit.
We do not screen articles for plagiarism. It is the responsibility of the authors to make sure they do not plagiate.