Precarity on the Platform: Processes of Commodifying Labor and Forms of Unpaid Work in Platformized Domestic Cleaning in Finland

Authors

DOI:

https://doi.org/10.18291/njwls.171845

Keywords:

Employment, Wages, Unemployment & Rehabilitation, Gender, Ethnicity, Age and Diversity, Labor Market Institutions & Social Partners

Abstract

 

This article analyzes how platformized domestic cleaning companies optimize labor processes and commodify labor. Drawing on qualitative research with migrant cleaners, we study how they struggle with the processes of labor commodification. They struggle for a living wage, which, for non-EU migrant workers, is entangled with a struggle over legal status. The optimization of the labor process imposes unpaid labor on the workers in the form of unpaid reputation manage­ment work and unpaid logistics work, that is, spatiotemporal optimization of movements between gigs, home, the company office, and the cleaning app. We find that migrant platform workers are excluded from the decommodifying protections of the Nordic welfare state, have less bargaining power than citizens, and are disciplined by a migration regime converting fluctuations of the rating system into a threat to legal residence. Platformized domestic cleaning exemplifies the broader recommodification of labor in the Nordics.

Author Biographies

Lena Näre, University of Helsinki

Professor, Faculty of Social Sciences

Olivia Hakala, Rutgers - The State University of New Jersey

PhD Student, Department of Sociology

Olivia Maury, University of Helsinki

Lecturer, Swedish School of Social Science

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Published

2026-10-08

How to Cite

Näre, L., Hakala, O., & Maury, O. (2026). Precarity on the Platform: Processes of Commodifying Labor and Forms of Unpaid Work in Platformized Domestic Cleaning in Finland. Nordic Journal of Working Life Studies. https://doi.org/10.18291/njwls.171845

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