HERMES - Journal of Language and Communication in Business

Articles

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  Dilemmas Faced by Micro-influencers in Commercial Collaborations: Ethical Responsibility and Personal Gain

  Clara Marchán-Sanz, Erika Fernández-Gómez, Beatriz Feijoo-Fernández

  1-15

  • PDF
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  From Knowledge to Teaching: The Football Coach as a Mediator between Lexicographic Data and Practical Learning

  Ángel Huete-García

  17-39

  • pdf
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  La construction discursive de l’expérience du luxe : une analyse en sémantique discursive cognitive des suites d’exception des palaces parisiens.

  Matthieu Bach

  41-58

  • pdf
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  Rainbow Communication and Perceived Washing Empirical Results from Two European Countries and Extended Implications for a Differentiated Communication Strategy based on the Bass-Model

  Janek Mücksch, Martin Nielsen, Florian U. Siems

  59-74

  • pdf