Reach and Recruitment of Microentrepreneurs: Lessons from a Finnish Health Promotion Intervention
DOI:
https://doi.org/10.18291/njwls.132982Keywords:
Health, Working Environment & Wellbeing, Work/Life BalanceAbstract
Even though entrepreneurial work is stressful, health promotion interventions are seldom targeted at entrepreneurs, and we know little about how to reach and recruit this hard-to-reach group to such studies. We described and evaluated the recruitment process of a mobile health application intervention study aimed at enhancing work ability and recovery. Finnish microentrepreneurs (N = 1243) were registered for the intervention. We analyzed surveys, interviews, and registration data. Most participants registered through email invitations. The registered microentrepreneurs were not representative of all Finnish microentrepreneurs; females and highly educated individuals were overrepresented, and those working in agriculture were underrepresented. Differences be- tween registration routes were observed: females registered more often through the self-enrollment route, whereas males and older entrepreneurs registered more often through email invitations. The findings indicate that recruitment strategies are associated with participant characteristics. To increase participation rates, persuasive recruitment approaches are needed.
Author Biographies
Jaana-Piia Mäkiniemi, Finnish Institute of Occupational Health
Specialist researcher. E-mail: jaana-piia.makiniemi@ttl.fi
Salla Ahola, Tampere University
Postdoctoral Research Fellow, Faculty of Management and Business
Eveliina Korkiakangas, Finnish Institute of Occupational Health
Specialist Researcher
Tiina Kaksonen, Finnish Institute of Occupational Health
Senior Communications Specialist
Kirsi Heikkilä-Tammi, Tampere University
Research Director, Faculty of Management and Business
Jaana Laitinen, Finnish Institute of Occupational Health
Research professor
Markku Kekkonen, University of Oulu
Doctoral Researcher, Faculty of Information Technology and Electrical Engineering
Matti Muhos, University of Oulu
Director, Professor, Kerttu Saalasti Institute
Tuula Oksanen, University of Eastern Finland
Professor of Occupational Health
Harri Oinas-Kukkonen, University of Oulu
Professor of Information Systems Science, Faculty of Information Technology and Electrical Engineering
Anna-Mari Simunaniemi, University of Oulu
Research Director, Kerttu Saalasti Institute
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