No. 40 (2008)

Thematic section: Instructions - Revisited and Reinterpreted

Published: 2008-08-28

Contents

Contents

- Redaktionen

1-6
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Introduction

Preface to the Thematic Section

Peter Kastberg

7-9
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THEMATIC SECTION: Instructions - Revisited and Reinterpreted

"Wir laden Sie ein!" - "Jetzt anmelden!" Zur Spannweite von Instruktionen in Werbebriefen

Martin Nielsen

11-26
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Iconicity in instructional texts

Wolfgang Koch

27-50
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Instruktionen als Teil der Serviceleistung 'Problemlösung' oder: Von der Schwierigkeit, Kunden zum Instruieren zu instruiren

Christina Henk

51-68
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Translating instructive texts

Sonia Vandepitte

69-82
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Instruction and Argumentation in Kodak's Advertising Practice: A Multilevel Analysis of The Difference

Carmen Daniela Maier

83-100
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Language Policy:How do organisations ensure that instructive texts are written in a language that is understood by their end users?

Karen M. Lauridsen

101-115
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Other Articles

The Third Leg of Two-legged Lexicography

Sven Tarp

117-131
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The lexicographical treatment of idioms in business dictionaries from the point of view of the translator as user

Esther Fraile Vicente

133-166
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The Discourse of Voicemail

Alan Mishler

167-197
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Metapragmatic First-Order Politeness in Peninsular Spanish

J. A. G. Ardila

199-215
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A Critical Linguistic analysis of the representation of Muslims in The New York Times

Zakaria Lemmouh

217-240
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Zum Wissen des Rechtsübersetzers und zur Wissensaufbereitung in übersetzerischen Hilfsmitteln

Eva Wiesmann

241-263
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Reviews

Snell-Hornby, Mary: The Turns of Translation Studies: New Paradigms or Shifting Viewpoints? Benjamins Translation Library Vol. 66. Amsterdam/Philadelphia: John Benjamins, 2006. 205 pp. ISBN 90 272 1674 6

Ritva Leppihalme

265-267
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