Les réseaux sociaux numériques : des discours de promotion à la définition d’un objet et d’une méthodologie de recherche
DOI:
https://doi.org/10.7146/hjlcb.v23i44.97330Abstract
The increase in popularity and number of users of social networks sites such as Facebook, Hi5 or MySpace has raised numerous questions. Companies are debating the commercial opportunities and questioning the promotional messages of these sites. Researchers, particularly those in human and social sciences, are facing a lack of clear definition for this new topic, which is often confused with other so-called “social media”. The tendency to re-circulate classic marketing theory without questioning its relevance must be avoided, as well as the tendency to confuse potential and effective uses, and the lack of objectivity which prevents a comprehensive understanding of the complex process involved in marrying the technical characteristics of the facility to the creative skills of the users. This article aims to tackle these questions and, in so doing, define social network sites more precisely as well as propose a methodology focused on the uses and daily practices of internet users.Downloads
Published
How to Cite
Issue
Section
License
Authors who publish with this journal agree to the following terms:
a. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
b. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
c. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).