Alternative election news coverage?

Comparing election news in political alternative and mainstream media during the 2022 Swedish election campaign


  • Bengt Johansson University of Gothenburg
  • Jesper Strömbäck University of Gothenburg



political alternative media, election news coverage, politicization, political bias, mediatization, structural bias


In contemporary media environments, mainstream news media have become increasingly challenged by political alternative media. Even though research on how political alternative media cover politics and society has increased, there is still limited research comparing how political alternative media and mainstream news media cover key political events, such as election campaigns. To fill this gap, the purpose of this study is to compare election news coverage in political alternative and mainstream news media, drawing theoretically on theories related to mediatization and structural bias on the one hand, and politicization and political bias on the other. Empirically, the overarching research question is how election coverage in left- and right-wing political alternative and mainstream media differs. Findings suggest that political alternative media do function as an alternative to mainstream news media in that they offer more politicized coverage of election campaigns. However, left-wing, and right-wing political alternative media also constitute alternatives to each other in how the election campaigns are covered.


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How to Cite

Johansson, B., & Strömbäck, J. (2024). Alternative election news coverage? Comparing election news in political alternative and mainstream media during the 2022 Swedish election campaign. Journalistica, 18(1).



Special Issue: News media and elections in the Nordic countries