Lexical Strategies in Intralingual Translation between Registers
Being concerned with (what has hitherto been) a marginal and under-researched area of Translation Studies, viz. intralingual translation, this paper focuses on the particular type of monolingual rewriting which consists in the transformation of specialized LSP texts into a new text type aimed at lay readership. As a specific example of this type of transformation, the paper investigates the rewriting of pharmaceutical product specifications into medicinal package inserts (so-called patient information leaflets). In Translation Studies terms, in other words, the pharmaceutical texts are treated as source texts and the patient information leaflets as target texts. The paper examines certain core intralingual translation strategies employed to make the specialized information accessible to the non-expert audience. The focus is primarily on strategies employed to convert medical terminology into more lay-friendly wordings. The exact linguistic nature of these strategies is examined, and the ways in which they contribute to target-text lay-friendliness are charted.
Authors who publish with this journal agree to the following terms:
a. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
b. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
c. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).