The internationalization of Danish furniture. A value chain perspective
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During the last four decades the Danish furniture industry has gone through a process of structural change. This is the outcome of a development where increasing international competition has shaped the industry, and from being characterized by small and medium sized companies, the industry is today dominated by few international players, making up for the majority of the industry turnover. This has happened gradually, first with a late deployment of outsourcing to Eastern Europe in the 1990s, and later by accelerating this trend in the post-2000 period. In sum, this has led to the development of a new type of furniture companies based on business models deviating significantly from the ones linked to the traditional notion of ‘Danish furniture’.
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