Nova does not mean "it doesn't go".

Authors

  • Anthony Shore Operative Words

DOI:

https://doi.org/10.7146/law.v5i8.6182

Abstract

The marketing myth persists that the Chevy Nova did not sell well in Latin America because "no va" means "doesn't go" en Español.
But the Nova legend is a lie -- a tenacious one at that.

Author Biography

Anthony Shore, Operative Words

Anthony Shore helps companies define and name new brands. With 20 years international experience, Anthony has introduced over 120 product and company names to the world. He’s Chief Operative of Operative Words, and former Global Director of Naming and Writing for Landor Associates. Anthony created or lead the creation of corporate names like Accenture, Yum Brands and Scribe Winery; and products such as Soyjoy Nutrition Bars, Qualcomm Snapdragon and Autodesk Homestyler. Experienced as a global marketer, strategist, software product manager, designer and copywriter, he brings a holistic perspective to verbal branding programs. Anthony has appeared in The Wall Street Journal, USA Today, CNET and The Economist. He received his Linguistics degree with Honors from UC Santa Cruz. Anthony writes about the principles and practice of brand naming at OperativeWords.com.

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Published

2010-03-20

How to Cite

Shore, A. (2010). Nova does not mean "it doesn’t go". Language at Work - Bridging Theory and Practice, 5(8). https://doi.org/10.7146/law.v5i8.6182

Issue

Vol. 5 No. 8 (2010): Branding

Section

Articles

License

Tidsskriftet følger dansk ophavsret