Nova does not mean "it doesn't go".

Forfattere

  • Anthony Shore Operative Words

DOI:

https://doi.org/10.7146/law.v5i8.6182

Resumé

The marketing myth persists that the Chevy Nova did not sell well in Latin America because "no va" means "doesn't go" en Español.
But the Nova legend is a lie -- a tenacious one at that.

Forfatterbiografi

Anthony Shore, Operative Words

Anthony Shore helps companies define and name new brands. With 20 years international experience, Anthony has introduced over 120 product and company names to the world. He’s Chief Operative of Operative Words, and former Global Director of Naming and Writing for Landor Associates. Anthony created or lead the creation of corporate names like Accenture, Yum Brands and Scribe Winery; and products such as Soyjoy Nutrition Bars, Qualcomm Snapdragon and Autodesk Homestyler. Experienced as a global marketer, strategist, software product manager, designer and copywriter, he brings a holistic perspective to verbal branding programs. Anthony has appeared in The Wall Street Journal, USA Today, CNET and The Economist. He received his Linguistics degree with Honors from UC Santa Cruz. Anthony writes about the principles and practice of brand naming at OperativeWords.com.

Downloads

Publiceret

2010-03-20

Citation/Eksport

Shore, A. (2010). Nova does not mean "it doesn’t go". Language at Work - Bridging Theory and Practice, 5(8). https://doi.org/10.7146/law.v5i8.6182

Nummer

Årg. 5 Nr. 8 (2010): Branding

Sektion

Articles

Licens

Tidsskriftet følger dansk ophavsret