Collaborative domestication

How patients use and experience video consultations with their general practitioner




Digital health, video consultations, collaborative domestication, qualitative approach, doctor-patient communication


This article proposes an extension to domestication theory by introducing the concept of collaborative domestication, which we define as the ongoing mutual influence and interdependence of technology users in specific interactional contexts. This concept arose from our investigation of how patients integrate healthcare-related video consultations into their daily lives. In Denmark, the Covid-19 pandemic has expedited the implementation of video consultations in general practice, yet little is known about their use in this context. To address this, we conducted 13 interviews with patients and analysed the interviews from the perspective of domestication theory. We find that the general practitioner plays a central role throughout patients’ domestication processes, and the doctor–patient relationship significantly influences how patients experience video consultations. We argue that there is a collaborative aspect to domesticating video consultations that needs to be considered in both future studies and the ongoing implementation of video consultations

Author Biographies

Elle Christine Lüchau, University of Southern Denmark

Elle Christine Lüchau, Master of Arts, research assistant at the University of Southern Denmark, Media Sciences, Department for the Study of Culture, She carries out research into video consultations.

Anette Grønning, University of Southern Denmark

Anette Grønning, PhD, associate professor of Communication at the University of Southern Denmark, Media Sciences, Department for the Study of Culture, She carries out research into identity, social presence and roletaking in online communication. Since 2003, She has worked with online communication in different domains (public, private and commercial), in particular with email and chat interaction.


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2021-12-22 — Updated on 2022-01-04


How to Cite

Lüchau, E. C., & Grønning, A. (2022). Collaborative domestication: How patients use and experience video consultations with their general practitioner. MedieKultur: Journal of Media and Communication Research, 37(71), 224–244. (Original work published December 22, 2021)



Articles: Open section