The Many Faces of Communication Quality

Forfattere

  • Peter Kastberg Aarhus School of Business, Aarhus University, Denmark.

DOI:

https://doi.org/10.7146/law.v1i1.6236

Resumé

When it comes to quantity, you can easily measure and quantify, the length of an instructional text, the number of words and images used in an ad, or the duration of a sales presentation etc.There is nothing, however, in such a purely quantitative measurement that will tell you whether or not the text, the ad and the talk were “good”. A “good” instructional text is not necessarily a short one, the text to image ratio of an ad says nothing about how effective the ad may be, and a compressed talk will often leave the inquisitive listener unsatisfied.

Forfatterbiografi

Peter Kastberg, Aarhus School of Business, Aarhus University, Denmark.

Peter Kastberg holds a Ph.D. in applied linguistics/technical communication, and is the Director of The ASB Research Group for Knowledge Communication, The Aarhus School of Business, Aarhus University, Denmark.

His current research interests include:

  • Mediating understanding between the expert and the non-expert,
  • personal knowledge management and
  • communication theory.
pk@asb.dk

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Publiceret

2006-03-01

Citation/Eksport

Kastberg, P. (2006). The Many Faces of Communication Quality. Language at Work - Bridging Theory and Practice, 1(1). https://doi.org/10.7146/law.v1i1.6236

Nummer

Sektion

Articles