Genre in media production

  • Hanne Bruun Department of Aesthetics and Communication, Media Studies, University of Aarhus
Keywords: production analysis, genre, entertainment, television, new media

Abstract

How do we explain changes in media genres? Are they the result of economic, technological or other kinds of structural forces; or are they the result of the change-producing agency of the media producers? And how are changes in media texts connected to contextual conditions for media production on micro-, meso- or macro levels? This article suggests that a theoretical approach using a pragmatic and socio-cognitive understanding of genre will help us to address these questions. This approach can highlight the interplay between human agency and different kinds of structural forces involved in specific professional media production cultures. Furthermore, it has the potential to integrate media texts and especially the micro- and meso levels of production. Using lessons learned and findings from my recent production study of Danish television satire, the article will argue three major methodological as well as knowledge-producing advantages of a genre approach.

Author Biography

Hanne Bruun, Department of Aesthetics and Communication, Media Studies, University of Aarhus
M.A. & Ph.D., associate professor
Published
2011-08-23
How to Cite
Bruun, H. (2011). Genre in media production. MedieKultur: Journal of Media and Communication Research, 27(51), 18 p. https://doi.org/10.7146/mediekultur.v27i51.4068