Critical reflections on the theory versus practice debate in communication for development
DOI:
https://doi.org/10.7146/mediekultur.v32i61.23710Keywords:
Communication for development, social change, development, training, engagementAbstract
Even though the cliché ‘theory is practice’ registers in most communication for development debates, available evidence seems to suggest there is a growing chasm between the theory and practice of communication for development. This discussion argues that, with the increasing demand by governments and organisations for communication for development specialists, universities and training providers should rethink their graduate curricula. As course content, teaching methodologies and theoretical paradigms are revisited, trainers need to grill students on how the contestation of power is central to the application of communication in development. This paper advances two arguments. The first is that communication for development training has to begin listening to the innovative thinking that is shaping practice on the ground if the curriculum is to stay relevant. The second is that such programmes have forge strong linkages with development studies departments to ensure that students are well-grounded in development theory and practice.References
Figueroa, M.E, Kincaid, D.L, Rani, M., & Lewis, G. (2002). Communication for Social Change: An Integrated Model for Measuring the Process and Its Outcomes. New York: Rockefeller Foundation. Retrieved October 30, 2016, from: http://www.communicationforsocialchange.org/pdf/socialchange.pdf
Gumucio Dagron, A., & Tufte, T. (2006). Communication for Social Change Anthology: Historical and Contemporary Readings. South Orange, NJ: Communication for Social Change Consortium.
Gumucio Dagron, A., & Rodriguez, C. (2006). Time to call things by their name: The field of communication and social change. Media Development, LIII (3), 9-16.
Gwin Wilkins, K., Tufte, T., & Obregon, R. (Eds.) (2014). The Handbook of Development Communication and Social Change. Hoboken, NJ: Wiley-Blackwell.
Hemer, O., & Tufte, T. (2005). Media and Glocal Change: Rethinking Communication for Development. Buenos Aires: CLACSO
Livingstone, S. (2009). On the mediation of everything. ICA Presidential address. Journal of Communication, 59(1), 1-18.
Manyozo, L. (2012). Media, Communication and Development: Three Approaches. London and New Delhi: Sage.
Manyozo, L. (2007). University training in communication for development: Trends and approaches. Media Asia: An Asian Mass Communication Quarterly, 34 (1), 51-60.
Obregon, R., & Waisbord, S. (Eds.) (2012). The Handbook of Global Health Communication, Development and Social Change. Hoboken, NJ: Wiley-Blackwell.
Peirano, L. (2006). Developing a unique proposal for communication for development in Latin America. Mazi Online. Retrieved October 30, 2016, from: http://www.communicationforsocialchange.org/mazi-articles.php?id=298
Quebral, N. (2011). Development communication, Los Baños style. Public Lecture, London School of Economics and Political Science during an Award of an Honorary Doctorate in Media and Communication, December 20. Retrieved October 30, 2016, from: http://www.lse.ac.uk/media@lse/events/pdf/Professor%20Nora%20Cruz%20Quebral%20Dec%202011%20lecture.pdf
Quebral, N. (1988). Development Communication. Laguna: University of the Philippines, Los Baños.
Ramiro Beltran, L. (1993/2004). Communication for development in Latin America: A forty year appraisal. Retrieved October 30, 2016, from: http://www.southbound.com.my/communication/cul-ch.htm
Rockefeller Foundation. (1997). Bellagio Conference Report – Communications and Social Change: Forging Strategies for the 21st Century. Retrieved from: http://web.asc.upenn.edu/gerbner/archive.aspx?sectionID=114&packageID=560
UK Government. (2013). DFID Malawi HIV prevention programme: Business case. Lilongwe and London: DFID and UK AID. Unpublished policy document.
UNAIDS. (2012). Investing for Results. Results for People: A People-Centred Investment Tool towards ending AIDS. Geneva: Joint UN Programme for HIV and AIDS. Retrieved from: http://www.unaids.org/sites/default/files/sub_landing/files/JC2359_investing-for-results_en.pdf
UNICEF. (2009). UNICEF guidelines for undertaking a communication for development situation analysis. New York: UNICEF, Unpublished Guidelines.
UNICEF. (2016). Communication for development specialist, UNICEF, Job advert. Retrieved October 30, 2016, from: https://jobs.undp.org/cj_view_job.cfm?cur_job_id=63013
Waisbord, S. (2005). Five key ideas: coincidences and challenges in development communication. In O. Hemer, & T. Tufte (Eds.), Media and Glocal Change: Rethinking Communication for Development (pp.77-90). Buenos Aires: CLACSO.
Downloads
Published
How to Cite
Issue
Section
License
Copyright Author and Journal.
Articles published after January 1 2024 are licensed under CCBY 4.0.
Articles published until December 31 2023 are licensed under CCBYNCND.
Articles submitted to MedieKultur should not be submitted to or published in other journals.