Cross-media communication in context: A mixed-methods approach

  • Anne Mette Thorhauge Department of Media, Cognition and Communication, University of Copenhagen
  • Stine Lomborg Department of Media, Cognition and Communication, University of Copenhagen
Keywords: cross-media communication, mixed-methods, mobile communication, everyday life

Abstract

In this article, we suggest and discuss a qualitative, multi-methods approach to data collected on smartphones as a way of uncovering a user-centred perspective on cross-media communication. As an individualised multimedia device, the smartphone represents a relevant starting point for studying individual users’ cross-media practices. Moreover, the technological affordances of the smartphone, including built-in sensors and GPS tracker as well as features for capturing photo, audio and video material, enable the collection of a wide range of data. These properties have mainly been approached from a quantitative point of view focusing on automatically logged use data as an alternative to, for instance, survey data. Complementing this evidence, we argue that a qualitative, multiple-method approach to data collected on smartphones provides crucial insight into the contexts and everyday practices of cross-media communication.

Author Biographies

Anne Mette Thorhauge, Department of Media, Cognition and Communication, University of Copenhagen

Associate professor, ph.d.

Department of media, cognition and communication

Stine Lomborg, Department of Media, Cognition and Communication, University of Copenhagen

Associate professor, ph.d.

Department of media, cognition and communication

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Published
2016-06-23
How to Cite
Thorhauge, A. M., & Lomborg, S. (2016). Cross-media communication in context: A mixed-methods approach. MedieKultur: Journal of Media and Communication Research, 32(60), 16 p. https://doi.org/10.7146/mediekultur.v32i60.22090