Feed the dogs: The case of humanitarian communication in social media

Authors

  • Gry Høngsmark Knudsen University of Southern Denmark
  • Domen Bajde University of Southern Denmark

DOI:

https://doi.org/10.7146/mediekultur.v32i60.21261

Keywords:

Humanitarian communication, mediatization, networked media, case study

Abstract

In this paper we address the interplay between networked media and humanitarian communication through the lens of meditization theory in order to forward a more balanced understanding of networked humanitarianism. We analyze a case of humanitarian communication that travelled Facebook in unpredictable ways and demonstrate the breakdown between sender and receiver positions. The case shows how communicative practices are challenged and how humanitarian organizations are destabilized in a new and unpredictable communication environment. We argue that in order to deepen the critical perspective on networked humanitarian communication, it is important to better understand how the institutional logic of humanitarianism changes when mediatized through networked media. Further, we suggest that a broader consideration of media amalgamation enables a critical discussion of networked media influence humanitarianism.

Author Biographies

Gry Høngsmark Knudsen, University of Southern Denmark

Marketing and Management Assistant Professor

Domen Bajde, University of Southern Denmark

Marketing and Management

Associate Professor

References

Ashuri, T. (2012). Activist Journalism: Using Digital Technologies and Undermining Structures. Communication, culture & critique, 5, 38-56.

Boyd, D., & Crawford, K. (2011). Six Provocations for Big Data. Paper presented at the A Decade in Internet Time: Symposium on the Dynamics of the Internet and Society.

Burgess, J., & Green, J. (2009). YouTube. Cambridge: Polity.

Chouliaraki, L. (2008). The media as moral education: mediation and action. Media, Culture & Society, 30(6), 831-852. doi: 10.1177/0163443708096096

Chouliaraki, L. (2012a). The Ironic Spectator: Solidarity in the Age of Post-Humanitarianism. Cambridge: Polity,.

Chouliaraki, L. (2012b). Re-mediation, inter-mediation, trans-mediation. Journalism Studies, 14(2), 267-283. doi: 10.2080/1461670X.2012.718559

Couldry, N., & Hepp, A. (2013). Conceptualizing Mediatization: Contexts, Traditions, Arguments. Communication Theory, 23(3), 191-202. doi: 10.1111/comt.12019

Davis, J. (2011). Cause Marketing: Moving Beyond Corporate Slacktivism.

Deacon, D., & Stanyer, J. (2014). Mediatization: key concept or conceptual bandwagon. Media, Culture & Society, 36(7), 1032-1044.

Dempsey, S. E. (2011). NGOs as Communicative Actors within Corporate Social Responsibility Efforts. In Ø. Ihlen, J. L. Bartlett & S. May (Eds.), The Handbook of Communication and Corporate Social Responsibility (pp. 445-466). Chichester: Wiley-Blackwell.

Dempsey, S. E. (2012). Nonprofits as Political Actors. Management Communication Quarterly, 26(1), 147-151. doi: 10.1177/0893318911424375

Dijck, J. v. (2012). Facebook as a Tool for Producing Sociality and Connectivity. Television & New Media, 13(2), 160-176. doi: 10.1177/1527476411415291

Dijck, J. v. (2013). The Culture of Connectivity: A Critical History of Social Media. Oxford: Oxford University Press.

Dijck, J. v., & Poell, T. (2013). Understanding Social Media Logic. Media and Communication, 1(1), 2-14. doi: 10.12924/mac2013.01010002

Fuchs, C. (2011). Web 2.0, Prosumption, and Surveillance. Surveillance & Society, 8(3), 288-309.

Guo, C., & Saxton, G. D. (2014). Tweeting Social Change: How Social Media Are Changing Nonprofit Advocacy. Nonprofit and Voluntary Sector Quarterly, 43, 57-79. doi: 10.1177/0899764012471585

Hepp, A. (2012). Mediatization and the 'moulding forces' of the media. Communications, 37(1), 1-28. doi: 10.1515/commun-2012-0001

Hepp, A., Hjarvard, S., & Lundby, K. (2015). Mediatization: theorising the interplay between media, culture and society. Media, Culture & Society, 37(2), 314-324.

Hjarvard, S. (2008). The Mediatization of Religion: A Theory of the Media as Agents of Religious Change. Northern Lights, 6(1), 9-26. doi: 10.1386/nl.6.1.9_1

Hjarvard, S. (2010). Medialiseringen af uddannelse og undervisning. In H. C. Christiansen & G. Rose (Eds.), Læring med levende billeder. Frederiksberg: Samfundslitteratur.

Hjarvard, S. (2011). The Mediatization of Religion: Theorising Religion, Media and Social CHange. Culture and Religion, 12(2), 119-135. doi: 10.1080/14755610.2011.579719

Hjarvard, S. (2012). Three Forms of Mediatized Religion. Changing the Public Face of Religion. In S. Hjarvard & M. Lövheim (Eds.), Mediatization and Religion. Nordic Perspectives (pp. 21-44). Göteborg: Nordicom.

Hjarvard, S., & Lövheim, M. (Eds.). (2013). Mediatization and Religion. Nordic Perspectives. Göteborg: Nordicom.

Hjarvard, S., & Petersen, L. N. (2013). Mediatization and cultural change. MedieKultur, 54, 1-7.

Jenkins, H. (2006). Convergence Culture. Where Old and New Media Collide. New York: New York University Press.

Jenkins, H., Ford, S., & Green, J. (2013). Spreadable Media: Creating Value and Meaning in a Networked Culture. New York & London: New York University Press.

Kammer, A. (2013). The mediatization of journalism. MedieKultur, 54, 141-158.

Kanter, B., & Fine, A. (2010). The Networked Nonprofit: Connecting with Social Media to Drive Change. San Francisco: John Wiley & Sons.

Kelemen, M., & Smith, W. (2001). Community and its virtual promises: a critique of cyberlibertarian rhetoric. Information, Community, Society, 4(3), 370-387. doi: 10.1080/713768547

Kristofferson, K., White, K., & Peloza, J. (2014). The Nature of Slacktivism: How the Social Observability of an Initial Act of Token Support Affects Subsequent Prosocial Action. Journal of Consumer Research, 40(6), 1149-1166. doi: 10.1086/674137

Krotz, F. (2009). Mediatization: A Concept With Which to Grasp Media And Societal Change. In K. Lundby (Ed.), Mediatization. Concept, Changes, Consequenses. New York: Peter Lang.

Livingstone, S. (2009). On the mediation of Everything. Journal of Communication, 59(1), 1-18. doi: 10.1111/j.1460-2466.2008.01401.x

Loader, B. D., & Mercea, D. (2011). Networking democracy? Information, Communication & Society, 14(6), 757–769. doi: 10.1080/1369118X.2011.592648

Lundby, K. (2014). Mediatization of Communication. In P. J. Schulz & P. Cobley (Eds.), Handbook of Communication Science. Berlin: Walter de Gruyter.

Lundby, K. (Ed.). (2009). Mediatization. Concept, Changes, Consequenses. New York: Peter Lang.

McPherson, R. C. (2007). Digital Giving: How Technology is Changing Charity. New York: iUniverse, Inc.

Meijer, A., 23(4), . (2012). Co-production in an Information Age: Individual and Community Engagement Supported by New Media. VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations, 23(4), 1156-1172. doi: 10.1007/s11266-012-9311-z

Miller, V. (2008). New Media, Networking and Phatic Culture. Convergence: The International Journal of Research into New Media Technologies, 14(387-400). doi: 10.1177/1354856508094659

Orgad, S., & Seu, I. B. (2014). The Mediation of Humanitarianism: Toward a Research Framework. Communication, culture & critique, 7, 6-36.

Petersen, L. N. (2012). Danish Twilight Fandom. Transformative Processes of Religion. In S. Hjarvard & M. Lövheim (Eds.), Mediatization and Religion. Nordic Perspectives. Göteborg: Nordicom.

Saxton, G. D., & Wang, L. (2014). The Social Network Effect: The Determinants of Giving Through Social Media. Nonprofit and Voluntary Sector Quarterly.

Schneider, S. M., & Foot, K. A. (2005). Web Sphere Analysis: An Approach to Studying Online Action. In C. Hine (Ed.), Virtual Methods: Issues in Social Research on the Internet. Oxford: GBR: Berg Publishers.

Schrott, A. (2009). Dimension: Catch-All Label or Technical Term. In K. Lundby (Ed.), Mediatization. Concept, Changes, Consequenses (pp. 41-62). New York: Peter Lang.

Schulz, W. (2004). Reconstructing mediatization as an analytical concept. European Journal of Communication, 19(1), 87-101. doi: 10.1177/0267323104040696

Tapscott, D., & Williams, A. D. (2007). Wikinomics: How Mass Collaboration Changes Everything. New York: Penguin.

Tierney, T. F. (2013). The Public Space of Social Media. Connected Cultures of the Networked Society. New York: Routledge.

Watson, T. (2009). CauseWired: Plugging in, Getting Involved, Changing the World.: John Wiley & Sons.

Zorn, T. E., Grant, S., & Henderson, E. (2013). Strengthening Resource Mobilization Chains: developing the Social Media Competencies of Community and Voluntary Organizations in New Zealand. VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations, 24(3), 666-687. doi: 10.1007/s11266-012-9265-1

Downloads

Published

2016-06-23

How to Cite

Knudsen, G. H., & Bajde, D. (2016). Feed the dogs: The case of humanitarian communication in social media. MedieKultur: Journal of Media and Communication Research, 32(60), 20 p. https://doi.org/10.7146/mediekultur.v32i60.21261