From transmission to dialogue: Personalised and social knowledge media

Abstract

The purpose of the article is to develop an approach to the use of digital media to support learning. Based on socio-cultural theory, the article develops the concept of knowledge media and argues that personalised and social media can support new ways of learning with media. Personalised and social knowledge media take the individual as the starting point and support the activities of individuals rather than transmitting or broadcasting content. The concept of knowledge media is intended to describe individuals' use of media for learning in both formal and informal situations inside and outside of institutions. How can cultural and educational institutions learn from informal learning situations, how can they utilise digital media to move beyond their physical boundaries and websites, and how can they move from transmission and broadcasting to a dialogical approach?