Spin in the Media - the Media in a (self-)Spin?


  • Nete Nørgaard Kristensen




The article focuses on the discussion of spin in the Danish media, especially during the 2005 election campaign, in which spin was a prominent issue amongst journalists. The main argument is that this is not primarily an expression of a professional, self-reflective con- sciousness regarding the shifts in the relationship between the media, society and politics. Rather, it is an expression of a self-legitimizing meta-discourse that might, however, fail to see the more structurally rooted tendencies that spin is part of - a mediatization of politics - presenting new perspectives and challenges for both politics and the media. These perspectives appear to disintegrate in the comprehen- sive but often one-dimensional and self-centered discourse of jour- nalists and communication experts, wherein they proclaim every political, communicative initiative as spin in the hunt for the disclosure of political facade.




How to Cite

Kristensen, N. N. (2006). Spin in the Media - the Media in a (self-)Spin?. MedieKultur: Journal of Media and Communication Research, 22(40), 10 pages. https://doi.org/10.7146/mediekultur.v22i40.1317