DR3 på flow og streaming – en todelt kanalanalyse

Abstract

This article conducts a two-tiered analysis of DR3’s development within the last five years and finds big differences in the DR3 programmes that dominate the respective ratings for flow TV and streaming: Sports, big music events and a spin-off show are among the most watched on the flow channel while fiction (primarily SKAM) dominates the streaming numbers. This underlines the difficulties in having what the article calls the two-tiered distribution strategy and in having to produce for two different platforms and viewer groups who can have very different genre preferences, which is almost like managing two different TV channels at once. The article’s qualitative contribution shows two trends in the channel’s many factual programmes – respectively the journalistic experiments and the intimate documentary portraits – which support the DR3 brand’s core values concerning brutal honesty, experiments on one’s own body and absurdities in society. Compared to the channel’s recent fiction strategy, the conclusion points to a channel that can have the potential to be a sandbox channel for DR by testing new programming concepts and time formats. The article also contributes with a discussion of the problems in the measurement of Danish TV ratings, which shows two incompatible measurement paradigms and discusses the inconsistency between flow and streaming in both measurement methods and channel branding.