Added value: The differences that count
AbstractClinging to a simplistic conceptualization of the concept of added value might impair our capability to develop insights to what really matters today when companies seek to make differences within the global market. Today it is more necessary than ever to take into account the importance of language and culture as competitive factors.
How to Cite
Bouchet, D. (2007). Added value: The differences that count. Language at Work - Bridging Theory and Practice, 2(3). https://doi.org/10.7146/law.v2i3.6201
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