Assembling Storyworlds

Editorial for Imagining the Impossible Volume 2 Issue 1 2023, World Building & Design




transmedial worlds, transmedia characters, the fantastic, computer games, films, comic books, fan studies, fantasy, The Witcher, The Hacksmith, Penny Dreadful, Nameless


A fundamental assumption regarding fantasy worlds is that they need to have a certain degree of internal coherence and consistency, otherwise the audience’s ability to immerse themselves in the storyworld will collapse under the weight of its contradictions. It is time to reconsider some of our ideas about storyworld design. “Building” imaginary worlds implies construction according to an architectural masterplan. In Imagining the Impossible volume 2, issue 1 we consider whether “assembling” may be a more productive term, implying the conjoining of different modular parts into forms that may be put together in various ways by different fans, like someone playing with Lego pieces drawn from several different sets.

Author Biographies

Stephen Joyce, Aarhus University

Associate Professor

Christian Mehrstam, University of Gothenburg

Docent, Associate Professor

Rikke Schubart, University of Southern Denmark

Associate Professor

Jakob Ion Wille, The Royal Danish Academy of Fine Arts Schools of Architecture, Design and Conservation

Associate Professor


Johnson, Derek. (2013). Media Franchising: creative license and collaboration in the culture industries. New York: New York University Press.

Wolf, Mark J.P. (2012). Building Imaginary Worlds: the theory and history of subcreation. New York:





How to Cite

Joyce, Stephen, Christian Mehrstam, Rikke Schubart, and Jakob Ion Wille. 2023. “Assembling Storyworlds: Editorial for Imagining the Impossible Volume 2 Issue 1 2023, World Building & Design”. Imagining the Impossible: International Journal for the Fantastic in Contemporary Media 2 (1).