Communication Design

Main Article Content

Kerstin Fischer
Helena Larsen

Abstract

In this article, we present our approach to communication design, which focuses on the organization of information for a particular audience and communicative purpose, drawing on knowledge from a range of disciplines including linguistics and communication. We argue that communication design can help companies save enormous costs and attract, as well as keep, customers. We present an example for a redesign by one of the students from our study programs at SDU Sonderborg that illustrates the kind of work communication designers can do.

Article Details

How to Cite
Fischer, K., & Larsen, H. (2013). Communication Design. Communication & Language at Work, 2(2), 26–32. https://doi.org/10.7146/claw.v1i2.7889
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Articles