A Framework for Innovating through Design

Design Attitudes

Abstract

Design has the potential for transformation and innovation. In the current changing and complex environment facing multiple new challenges, the design discipline itself is also changing, being increasingly implicated in less tangible matters. The purpose of design and the role of designers is being redefined, and in this context, which designerly ways of innovating, namely Design Attitudes, do we have to promote in order to have presence in the future? This paper presents the Design Attitudes Trend report as well as a digital Design Attitudes Survey, obtained through the use of a qualitative trends’ analysis methodology. The report and survey propose four different ways of innovating, that is, design innovators’ types, and an initial exploration of the meaning of the resulting collective survey data collected amongst design professionals and students.