Mediernes formidling af meningsmålinger: Indholdsanalyse af folketingsvalg, 2005-2011

Forfattere

  • Erik Gahner Larsen
  • Simon Grundt Straubinger

DOI:

https://doi.org/10.7146/politik.v15i3.27522

Resumé

This article examines the information the Danish news media provide when reporting public opinion polls. e study has been done through quantitative content analysis of 424 newspaper and Internet articles from four major Danish dailies during the last three parliamentary elections. e study found that only about half of the seven ESOMAR/WAPOR-requirements included here were reported. e results from the estimated regression show that the media in general provides more methodological information in newspaper articles than on the Internet, and that the media becomes better at reporting public opinion polls over time. Com- pared with studies conducted in other countries we nd no systematic deviation in how public opinion polls are reported in Denmark. 

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Publiceret

2012-12-11

Citation/Eksport

Larsen, E. G., & Straubinger, S. G. (2012). Mediernes formidling af meningsmålinger: Indholdsanalyse af folketingsvalg, 2005-2011. Politik, 15(3). https://doi.org/10.7146/politik.v15i3.27522

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