The Danish Veterinary and Food Administration’s Fight against Fake Nutrition News on Digital Media
Keywords:
fake news, ernæring, regeringen, troværdighed, digitale medierAbstract
This article examines fake nutrition news on digital media and the steps the Danish Veterinary and Food Administration (DVFA) are taking to counteract this development. Through a critical discourse analysis of four cases, we aim to shed light on the DVFA’s tactics to counteract the fake nutrition news phenomenon and discuss how the development of digital media has affected the spreading of fake news and alternate methods to combat fake news. The article concludes that the DVFA use discourses of responsibility and credibility to combat fake news and promote their strategy by establishing themselves as a credible source who consumers should trust.
References
References
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Seife, C. 2014. Virtual unreality, just because the Internet told you, how do you know it's true? New York: Viking. 2-196
Strauss, A., & Corbin, J. 1990. Basics of qualitative research. Newbury Park, CA: Sage. page 96
Willig, C. 2014. Discourses and discourse analysis. In U. Flick (Ed.), The Sage handbook of qualitative data analysis London, England: Sage. 341-351
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Castells, M. 1996. The Rise of the Network Society. Information Age. Oxford: Blackwell.
Folketinget, n.d.. “Grundlovens paragraf 77”. Retrieved 19.12.18 from https://www.ft.dk/da/dokumenter/bestil-publikationer/publikationer/mingrundlov/min-gru ndlov/kapitel-8/paragraf-77
Harris, Z. 1952. Discourse analysis. Language, 28, 1.
Hendricks, V. F., & Vestergaard, M. 2019. Reality Lost: Markets of Attention, Misinformation and Manipulation. Cham: Springer. 49-119.
Institut for Menneskerettigheder. n.d.. Ytringsfrihed. Retrieved 19.12.18 from https://menneskeret.dk/viden/laeringsportalen/faq-elever/ytringsfrihed
Kendall, J. 1999. Axial coding and the grounded theory controversy. Western Journal of Nursing Research, 21(6), 743-757.
Lazer, D. M., Baum, M. A., Benkler, Y., Berinsky, A. J., Greenhill, K. M., Menczer, F., ... & Schudson, M. 2018. The science of fake news. Science, 359(6380), 1094-1096.
Lee, C., & Ma, L. 2012. News sharing in social media: The effect of gratifications and prior experience. Computers in Human Behavior, 28(2), 331-339.
Miljø- og Fødevarerministeriet. 2018, August 15. Regeringen vil oplyse for bedre madvaner. Retrieved on 19.12.18 from https://mfvm.dk/nyheder/nyhed/nyhed/regeringen-vil-oplyse-for-bedre-madvaner/
Mullet, D. R. 2018. A General Critical Discourse Analysis Framework for Educational Research. Journal of Advanced Academics, 29(2), 116-142.
Nielsen, C. 2017. Forsker: Stil krav til sociale medier mod ‘fake news’. DR. Retrieved 01.12.18 from https://www.dr.dk/nyheder/viden/tech/forsker-stil-krav-til-sociale-medier-mod-fake-news
Olsen, T.L. 2018. Nyt fødevareforlig: Kamp mod ‘fake news’ fra madbloggere begynder. DR. Retrieved 19.12.18 from https://www.dr.dk/nyheder/politik/nyt-foedevareforlig-kamp-mod-fake-news-fra- madbloggere-begynder?fbclid=IwAR067TiqRHg1Fb2otpFr_1kUyUc-_yI9nz86VVVOWVrt6hCzk7bbVdg8WZg
Paltridge, B. 2012. Discourse Analysis, An Introduction (2.nd ed., Continuum Discourse). London: Bloomsbury Publishing. 1-220
Priday, R. 2018, April 5. Fake news laws are threatening free speech on a global scale. Wired. Retrieved 19.12.18 from https://www.wired.co.uk/article/malaysia-fake-news-law-uk-india-free-speech
Regeringen. 2018. Regeringsstrategi for mad, måltider og sundhed. Retrieved 01.12.18 from https://mfvm.dk/publikationer/publikation/pub/hent-fil/publication/regeringsstrategi-for- mad-maaltider-og-sundhed/
Regeringen. 2018. Regeringen vil oplyse for bedre madvaner. Retrieved 01.12.18 from https://mfvm.dk/nyheder/nyhed/nyhed/regeringen-vil-oplyse-for-bedre-madvaner/
Rowe, S., & Alexander, N. 2008. Miscommunicating Science. Nutrition Today, 43(3), 103-106.
Rowe, S. B., & Alexander, N. 2017a. Food and Nutrition Science Communications: Behind the Curtain. Nutrition Today, 52(3), 151-154.
Rowe, B. S. & Alexander, N. 2017b. On Post-Truth, Fake News, and Trust. Nutrition Today, 52(4), 179–182.
Seife, C. 2014. Virtual unreality, just because the Internet told you, how do you know it's true? New York: Viking. 2-196
Strauss, A., & Corbin, J. 1990. Basics of qualitative research. Newbury Park, CA: Sage. page 96
Willig, C. 2014. Discourses and discourse analysis. In U. Flick (Ed.), The Sage handbook of qualitative data analysis London, England: Sage. 341-351
Wind-Friis, L. 2017. Det er ikke falske nyheder: Årets ord ER ‘Fake News’. Politiken. Retrieved 19.12.18 from https://politiken.dk/kultur/art6186360/Det-er-ikke-falske- nyheder-%C3%85rets-ord-ER-fake-news<
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Published
2019-09-19
How to Cite
Vestergaard, M. G., & Nielsen, L. M. (2019). The Danish Veterinary and Food Administration’s Fight against Fake Nutrition News on Digital Media. Journal of Media, Cognition and Communication, 7(2), 21. Retrieved from https://tidsskrift.dk/mef-journal/article/view/112676
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