MedieKultur: Journal of media and communication research 2020-12-02T02:41:27+01:00 Christian Hviid Mortensen Open Journal Systems Journal of media and communication research Editorial 2020-12-02T02:41:21+01:00 Helle Breth Klausen Claus Toft-Nielsen 2020-10-01T20:14:14+02:00 ##submission.copyrightStatement## ”Critical Parents Against Plaster” 2020-12-02T02:41:02+01:00 Ida Klitgård <p>In this study, I propose to regard written news satire as a vital vehicle in combatting scientific disinformation. But in order to do so, we must examine the construction of spoof news. How does written news satire convey its social criticism by way of language, discourse and style? And what happens to the content? My case is a spoof article of the 1998 MMR vaccination scandal as rendered in the Danish news satirical website Rokokoposten (2015). The analysis is based on Jakobson’s communication model (1960), Raskin’s semantic model of humour (1985) together with Ermida’s (2012) and Simpson’s (2003) analyses of the discourse of satire. To this will be included a novel approach which regards satire as a kind of intralingual translation. Thus, this paper sheds light on the issue of the news satirist as a knowledge broker.</p> 2020-10-01T20:15:52+02:00 ##submission.copyrightStatement## Creating opportunities for digital engagement and participation 2020-12-02T02:40:32+01:00 Maja Nordtug <p>Worldwide, digital media are used by laypersons for health-related purposes. Laypersons’ engagement and participation on the subject of health is the focus of this article, in which I explore how digital media create opportunities for laypersons to engage with information and participate on a health topic which has been subjected to controversy, namely HPV vaccination. The analysis is based on an inductive multidisciplinary literature review of research on digital media and HPV vaccination. In the analysis, I apply Corner’s (2011) understanding of engagement and Kelty and colleagues’ (2015) seven dimensions of participation. I find two kinds of engagement, namely using digital media as information sources and interpersonal communication, that both only satisfi es few dimensions of participation. I argue that broader participation might be unachievable on health subjects such as vaccination and other subjects that require a high degree of expertise to understand. Due to this, laypersons cannot necessarily engage or participate further.</p> 2020-10-01T20:18:58+02:00 ##submission.copyrightStatement## Journalistik over Øresund 2020-12-02T02:40:38+01:00 Mads Kæmsgaard Eberholst <p>In 2012, the world’s probably fi rst regional transnational news agency was founded in the Øresund region between Denmark and Sweden. News Øresund, as the agency is called, delivers free transnational news pertaining to the Øresund region to Danish and Swedish media. Such a transnational agency can ensure that the media publish more or diff erent transnational journalism than they would otherwise do, because the news media then does not need to do the transnational reporting themselves (Grieves, 2012). This article examines Danish media in the period before and after News Øresund, and it is argued that certain changes in the media content from the Øresund region can be traced before and after News Øresund. The changes in the media content can to a certain extent be attributed to News Øresund, as interviews with journalists on the examined media show that News Øresund is used daily in the newsrooms.</p> 2020-10-01T20:18:25+02:00 ##submission.copyrightStatement## Public communication campaigns as mundane category 2020-12-02T02:40:45+01:00 Pernille Almlund Nina Blom Andersen Bente Halkier Kim Christian Schrøder <p>This article examines the public connection and understanding of public communication campaigns. Public communication campaigns are widespread, but the audience dimension of the campaign category itself is still a blind spot in research. Drawing on focus group interviews and a survey among Danish citizens, the article shows that public campaigns are recognized as a mundane communicative category. Moreover, drawing on theories of public connection and governmentality, we show how citizens receive and resist, accept and negotiate public campaigns.&nbsp;</p> 2020-10-01T20:17:43+02:00 ##submission.copyrightStatement## Narrative video game aesthetics and egocentric ethics 2020-12-02T02:41:09+01:00 Jens Kjeldgaard-Christiansen <p>This article argues that video gaming allows for player-focused (egocentric) moral experience that can be distinguished from the other-focused (allocentric) moral experience that characterizes literature and film. Specifically, a Deweyan perspective reveals that video games aff ord fi rst-personal rehearsals of moral scenarios that parallel how, in real life, individuals mentally rehearse the diff erent courses of moral action available to them. This functional equivalence is made possible because the aesthetics of video games bear unique affinities to the human moral imagination. However, whereas the moral imagination may be limited in terms of the complexity and vividness of its analog imaginings, the ethically notable video game may draw on the medium’s digital capacities in order to stage elaborate and emotionally compelling ethical rehearsals. The article concludes by applying this perspective to the ethically notable video game <em>Undertale</em>.</p> 2020-10-01T20:15:15+02:00 ##submission.copyrightStatement## Fake trailers as imaginary paratexts 2020-12-02T02:40:51+01:00 Mathias Bonde Korsgaard <p>In recent years, trailers have undergone several changes due to the fact that they are now distributed online. The new possibilities in digital production and distribution have also led to the rise of new remix formats that parody and challenge trailer conventions. This article engages with the audiovisual aesthetics of so-called fake trailers in order to deliberate on their paradoxical promotional status. In terms of their audiovisual aesthetics, it is shown how such trailer remixes are driven equally much by the creative (mis)use of sound/music as by rearranging pre-existing shots visually. In terms of their promotional status, it is argued that even though fake trailers have most commonly been seen as proof of an increase in media literacy or as a means for ridiculing trailer conventions, they are nonetheless also firmly entangled in the promotional culture they allegedly aim to denounce. This is exemplified through an examination of the trailer parody&nbsp; "How To Make A Blockbuster Movie Trailer” (2017) made by the remix-duo Auralnauts.</p> 2020-10-01T20:16:58+02:00 ##submission.copyrightStatement## A digital public sphere: 2020-12-02T02:40:57+01:00 Hilde Sakariassen <p>Social network sites (SNS) have the potential of providing new and more egalitarian spaces for public deliberation, and researchers, media and politicians often discuss them in those terms. Still, little attention is given to how ordinary users perceive SNS as spaces for public deliberation. This study addresses this gap by investigating how SNS generally are perceived by the users as potential spaces for public deliberation and if this perception is conditioned by demographic characteristics, such as age, gender, level of education, use of Twitter, and activity in SNS. The study draws on users of SNS in a nationally representative survey from Norway (N=1699). The results show signifi cant diff erences in the perception of SNS as spaces for public deliberation according to both demographic characteristics and activity. More importantly, even if people are aware of SNS being portrayed as spaces for public deliberation, few are found to use them in such a way.</p> 2020-10-01T20:16:24+02:00 ##submission.copyrightStatement## Gregory Currie: Imagining and Knowing: The Shape of Fiction. Oxford: Oxford University Press. 2020 2020-12-02T02:41:15+01:00 Jens Kjeldgaard-Christiansen <p>Book review</p> 2020-10-01T20:14:43+02:00 ##submission.copyrightStatement## Tula Giannini & Jonathan P. Bowen (Eds.): Museums and Digital Culture: New Perspectives and Research. Cham, Switzerland: Springer International Publishing. 2019 2020-12-02T02:41:27+01:00 Eva Pina Myrczik 2020-10-01T20:13:34+02:00 ##submission.copyrightStatement##