Mathieu, D., and P. Pruulmann Vengerfeldt. “The Data Loop of Media and Audience: How Audiences and Media Actors Make Datafication Work”. MedieKultur: Journal of Media and Communication Research, vol. 36, no. 69, Dec. 2020, pp. 116-38, doi:10.7146/mediekultur.v36i69.121178.