TY - JOUR AU - Sørensen, Jannick Kirk PY - 2020/12/11 Y2 - 2024/03/29 TI - The datafication of Public Service Media: Dreams, Dilemmas and Practical Problems A Case Study of the Implementation of Personalized Recommendations at the Danish Public Service Media ‘DR’ JF - MedieKultur: Journal of media and communication research JA - MedieKultur VL - 36 IS - 69 SE - Articles: Theme section DO - 10.7146/mediekultur.v36i69.121180 UR - https://tidsskrift.dk/mediekultur/article/view/121180 SP - 090-115 AB - <p class="MedieKulturAfterHeadline">Historically, public service broadcasting had no quantifiable knowledge about audiences, nor a great interest in knowing them. Today, the competitive logic of the media markets encourage public service media (PSM) organizations to increase datafication. In this paper we examine how a PSM organization interprets the classic public service obligations of creating societal cohesion and diversity in the new world of key performance indicators, business rules and algorithmic parameters.<br>The paper presents a case study of the implementation of a personalization system for the video on demand service of the Danish PSM ‘DR’. Our empirical findings, based on longitudinal in-depth interviewing, indicate a long and difficult process of datafication of PSM, shaped by both the organizational path dependencies of broadcasting production and the expectations of public service broadcasting.</p> ER -