Redaktionen -. Ambar G. Rao, Quantitative Theories in Advertising, Wiley, London, 1970, 104 sider, £5,25. le [Internet]. 1971 Jan. 1 [cited 2024 Jul. 18];35. Available from: https://tidsskrift.dk/ledelseogerhvervsoekonomi/article/view/34657