REDAKTIONEN, .-. Frank M. Bass, Charles W. King and Edgar A. Pessemier, Applications of the Sciences in Marketing Management, Wiley, London, 1968, 456 sider, 105 sh. Ledelse og Erhvervsøkonomi, [S. l.], v. 32, 1968. Disponível em: https://tidsskrift.dk/ledelseogerhvervsoekonomi/article/view/34499. Acesso em: 18 maj. 2024.