REDAKTIONEN, .-. John M. Rathmell, Managing the Marketing Function, Concepts, Analysis and Applications., Wiley, London, 1969, 636 sider, 88 sh. Ledelse og Erhvervsøkonomi, [S. l.], v. 33, 1969. Disponível em: https://tidsskrift.dk/ledelseogerhvervsoekonomi/article/view/34544. Acesso em: 17 aug. 2024.