TY - JOUR AU - Strandvad, Sara Malou AU - Svabo, Connie PY - 2014/12/30 Y2 - 2024/03/29 TI - Tilrettelagt deltagelse: Happy-deltagelsesformer JF - K&K - Kultur og Klasse JA - KoK VL - 42 IS - 118 SE - Artikler DO - 10.7146/kok.v42i118.19838 UR - https://tidsskrift.dk/kok/article/view/19838 SP - 101-112 AB - <p>Illustrated with the case of Pharrell William’s global hit <em>Happy</em> and its life on the internet, this paper looks into how audience participation can be scripted and how scripted forms of participation can morph. Positioned in participatory culture studies, originating from cultural and media studies, this paper proposes a perspective inspired by actor-network theory that highlights the script entail in planned participation and the ways in which this script may sometimes be followed and sometimes also be used as a repertoire to improvise over. Based in empirical examples from <em>Happy</em> the paper outlines four ways of making audiences participate: as <em>cast</em> in well-defined productions, as <em>interactive audience</em> participating by clicking, liking and commenting, as <em>crew</em> conducing a set assignment in a larger production, and as <em>re-producers</em> making their own versions of an original format. With these four forms participation, the paper suggests seeing participatory culture as a multiple and on-going phenomenon where planners aim to configure users and users contribute with re-configurations that planners may take up. </p> ER -