PSB goes personal: The failure of personalised PSB web pages

  • Jannick Kirk Sørensen center for Communication, Media and Information technologies (CMI), Institute for Electronic Systems, Aalborg University Copenhagen, Denmark
Keywords: public service media, customization, personalisation, interface, content aggregator, web design

Abstract

Between 2006 and 2011, a number of European public service broadcasting (PSB) organisations offered their website users the opportunity to create their own PSB homepage. The web customisation was conceived by the editors as a response to developments in commercial web services, particularly social networking and content aggregation services, but the customisation projects revealed tensions between the ideals of customer sovereignty and the editorial agenda-setting. This paper presents an overview of the PSB activities as well as reflections on the failure of the customisable PSB homepages. The analysis is based on interviews with the PSB editors involved in the projects and on studies of the interfaces and user comments. Commercial media customisation is discussed along with the PSB projects to identify similarities and differences.

Author Biography

Jannick Kirk Sørensen, center for Communication, Media and Information technologies (CMI), Institute for Electronic Systems, Aalborg University Copenhagen, Denmark
Assistant professor, PhD
Published
2013-12-21
How to Cite
Sørensen, J. K. (2013). PSB goes personal: The failure of personalised PSB web pages. MedieKultur: Journal of Media and Communication Research, 29(55), 28 p. https://doi.org/10.7146/mediekultur.v29i55.7993