The mediatization of ethical consumption

  • Mikkel Fugl Eskjær Aalborg University Copenhagen
Keywords: Mediatization, media sociology, ethical consumption, environmental communication

Abstract

Over the years, mediatization studies have investigated the influence of media in numerous sections of contemporary society. One area that has received limited attention is the mediatization of consumption, particularly issues concerning ethical consumption. This article presents a study of how mediatization is transforming modern consumption and contributing to the mainstreaming of ethical consumption. Based on a study of a Danish online eco-store, the article argues that modern ethical consumption increasingly depends on new media practices to present sustainable consumption as practical and fashionable while effacing underlying processes of rationalisation and commercialisation.

Author Biography

Mikkel Fugl Eskjær, Aalborg University Copenhagen
Dept. of communication
Published
2013-06-28
How to Cite
Eskjær, M. (2013). The mediatization of ethical consumption. MedieKultur: Journal of Media and Communication Research, 29(54), 21 p. https://doi.org/10.7146/mediekultur.v29i54.7274
Section
Articles: Theme section