Mücksch J, Ziemann M, Siems FU. Word-of-Mouth Escalation Levels: Theory and Results of an Empirical Study Considering Different Situations and Target Groups. HJLCB [Internet]. 2024 Mar. 13 [cited 2024 May 11];(64):23-35. Available from: https://tidsskrift.dk/her/article/view/137856