Mücksch, Janek, Martin Nielsen, and Florian U. Siems. “Rainbow Communication and Perceived Washing: Empirical Results from Two European Countries and Extended Implications for a Differentiated Communication Strategy Based on the Bass-Model”. HERMES - Journal of Language and Communication in Business, no. 66 (September 3, 2026): 59–74. Accessed September 4, 2026. https://tidsskrift.dk/her/article/view/152130.