ROSSOLATOS, G. Rhetorical Transformations in Multimodal Advertising Texts: From General to Local Degree Zero. HERMES - Journal of Language and Communication in Business, [S. l.], v. 26, n. 50, p. 97–118, 2013. DOI: 10.7146/hjlcb.v26i50.97821. Disponível em: https://tidsskrift.dk/her/article/view/97821. Acesso em: 8 may. 2024.