DESMARAIS, F. DIY in the DNA: Macro Context and National Myth as Enduring Advertising Discourse. HERMES - Journal of Language and Communication in Business, [S. l.], n. 56, p. 181–200, 2017. DOI: 10.7146/hjlcb.v0i56.97231. Disponível em: https://tidsskrift.dk/her/article/view/97231. Acesso em: 6 may. 2024.