MÜCKSCH, J.; ZIEMANN, M.; SIEMS, F. U. Word-of-Mouth Escalation Levels: Theory and Results of an Empirical Study Considering Different Situations and Target Groups. HERMES - Journal of Language and Communication in Business, [S. l.], n. 64, p. 23–35, 2024. DOI: 10.7146/hjlcb.vi64.137856. Disponível em: https://tidsskrift.dk/her/article/view/137856. Acesso em: 12 may. 2024.