KASIANOVA, Alisa; KOVÁCS, László. Culture and brand communication: The analysis of Facebook advertisements of Volkswagen in Germany and Italy according to Hofstede’s cultural dimensions. HERMES - Journal of Language and Communication in Business, [S. l.], n. 65, p. 15–39, 2025. DOI: 10.7146/hjlcb.vi65.156533. Disponível em: https://tidsskrift.dk/her/article/view/156533. Acesso em: 5 dec. 2025.